Journal of Advanced Tourism and Hospitality

The Journal of Advanced Tourism and Hospitality is dedicated to advancing knowledge, innovation, and professional practice in the dynamic and interdisciplinary fields of tourism and hospitality. The journal provides a platform for researchers, academics, industry professionals, and policymakers to present original research addressing emerging trends, challenges, and opportunities within global tourism and hospitality. It encourages studies that contribute to sustainable tourism development, destination management, hospitality services, tourism economics, visitor experiences, and innovative approaches that strengthen the competitiveness, resilience, and long-term sustainability of tourism and hospitality systems.

Aims:

1. Promote original and innovative research in tourism, hospitality, and related interdisciplinary fields.
2. Advance knowledge on sustainable, responsible, and resilient tourism development.
3. Encourage research addressing emerging technologies and digital transformation in tourism and hospitality.
4. Support studies that improve visitor experiences, hospitality services, and destination competitiveness.
5. Facilitate interdisciplinary collaboration among researchers, industry professionals, communities, and policymakers.
6. Encourage research addressing the economic, social, cultural, and environmental dimensions of tourism.
7. Disseminate research that provides practical and theoretical contributions to the development of the global tourism and hospitality sector.

Scope:

1. Tourism planning, destination management, tourism development, visitor management, and tourism competitiveness.
2. Hotel management, accommodation, food and beverage services, service quality, customer satisfaction, and hospitality operations.
3. Ecotourism, responsible tourism, sustainable destinations, environmental management, and climate-resilient tourism.
4. Tourist motivation, decision-making, satisfaction, loyalty, memorable experiences, and consumer behavior.
5. Destination branding, digital marketing, social media, tourism promotion, and market development.
6. Artificial intelligence, digital platforms, smart tourism, virtual and augmented reality, data analytics, and emerging technologies in tourism and hospitality.
7. Cultural tourism, heritage conservation, indigenous tourism, creative tourism, and community-based tourism.
8. Tourism economics, employment, entrepreneurship, public policy, governance, and tourism-related economic development.
9. Event management, festivals, recreation, leisure tourism, sports tourism, and related visitor activities.
10. Culinary tourism, gastronomy, food service management, food experiences, and hospitality innovation.

The journal welcomes original research articles, review papers, case studies, conceptual papers, and perspectives that make meaningful theoretical, methodological, practical, or policy contributions to tourism and hospitality research. The journal particularly encourages interdisciplinary studies that address contemporary challenges and emerging opportunities shaping the future of tourism and hospitality worldwide.